top of page

Service Design

Case Study

Enhancing Airport Travel Experience for Individuals with Type 1 Diabetes

Opps! Work in progress

Project Flow.jpg
Project Overview

For individuals with Type 1 diabetes, traveling can be an overwhelming experience, particularly due to the incompatibility between airport scanners and vital medical equipment. Navigating airport security becomes a stressful process, as there is often uncertainty about whether lifesaving devices will be damaged by standard screening methods. This added layer of concern makes an already challenging journey even more difficult for diabetic travelers.

Despite alternative screening methods being available, the process is not always clear, leaving passengers unsure of what to expect. The lack of consistency and clear communication creates unnecessary stress and confusion, revealing a critical gap in ensuring a safe and smooth travel experience for people with specific medical needs.

Problem
My Role

Service Design, Systems Thinking

Timeline

5 Weeks

Charmarlina Brazile

Ankit Chaturvedi

Pheobe Gao

Sree Sevithaa

Tina Lee

Daniel Guth

Team Members

Figma (Wireframing, Prototyping, Branding)

FigJam (Brainstorming, User Flows, Affinity Mapping)

Miro (User Research, Persona Development)

Tools
Interviews-1.jpg
USER RESEARCH

Understanding Our Audience

Our research centered on understanding the experiences, needs, and challenges faced by people with Type 1 diabetes during air travel. Through secondary research, we discovered that diabetic travelers often face heightened stress due to the incompatibility between airport security processes and their medical equipment. This can lead to uncertainty and discomfort, particularly around lifesaving devices.

To gain deeper insights, we conducted interviews with 6 direct users, 3 subject experts from consulting and surveys with 94 participants with diabetic travelers, aiming to explore their specific pain points, concerns, and expectations when navigating airport security.

 

Our goal was to uncover the core challenges they face and identify opportunities for creating a smoother, safer travel experience tailored to their needs.

Research Wall

A digital research wall was our central tool, where we aggregated data from our interviews, augmented it with secondary research and customer surveys, thereby painting a holistic picture of the challenges faced by travelers with Type 1 diabetes. Our collaborative efforts with frequent travelers from this community led to the discovery of six crucial insights:

Emerging themes 2.jpg
Emerging themes
Current Eco-system map 3.jpg

Navigating the airport security process with T1D involves multiple touchpoints and stakeholders, so we created an ecosystem map to capture the entire network of interactions.

We mapped out the relationships between diabetic travelers, airport security staff, medical equipment manufacturers, and alternative screening methods to better understand the dynamics at play. 

This allowed us to identify areas where communication breaks down, where travelers feel unsupported, and where opportunities exist to improve the overall travel experience for people with specific medical needs.

Current System Map
Prioritization Matrix 4.jpg
Prioritization Matrix 
Proposed Ecosystem 5.jpg
Proposed Eco-system Map
Key Insights - 1.jpg
Key Insights
Service Leverage Points 9.jpg
Service Leverage Points Framework
Synchronized Value Exchanges 10.jpg
System of Synchronized Value Exchange
Proposed Experience Lifecycle 7.jpg
Proposed Experience Lifecycle
Proposed Service Diagram 8.jpg
Proposed Service Diagram
System Map 12.jpg
System Map
Airport System Map 11.jpg
Airport System Map
Campaign Goals 13.jpg
Campaign Goals
Certification Training Road Map 14.jpg
Certification Training Road Map
Emerging themes 4.jpg
Case Study
Interviews.jpg
Frame.jpg
Emerging themes 5.jpg
Affinitization.jpg
Affinitization
Key Insights - 1.jpg
Challenge
persona.jpg
Personas
Current Experience Lifecycle 6.jpg

The airport security process can be particularly stressful for travelers with Type 1 diabetes, so we set out to map their experience.

We built journey maps to visualize the end-to-end experience of diabetic travelers navigating airport security, from check-in to post-screening, to identify key pain points and explore opportunities for improvement.

This approach helped us uncover moments of heightened stress and confusion, especially around medical equipment screening, allowing us to better understand where support and clear communication are most needed.

Current Experience Lifecycle
bottom of page