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Service Design
Case Study
Enhancing Airport Travel Experience for Individuals with Type 1 Diabetes

Opps! Work in progress

Project Overview
For individuals with Type 1 diabetes, traveling can be an overwhelming experience, particularly due to the incompatibility between airport scanners and vital medical equipment. Navigating airport security becomes a stressful process, as there is often uncertainty about whether lifesaving devices will be damaged by standard screening methods. This added layer of concern makes an already challenging journey even more difficult for diabetic travelers.
Despite alternative screening methods being available, the process is not always clear, leaving passengers unsure of what to expect. The lack of consistency and clear communication creates unnecessary stress and confusion, revealing a critical gap in ensuring a safe and smooth travel experience for people with specific medical needs.
Problem
My Role
Service Design, Systems Thinking
Timeline
5 Weeks
Charmarlina Brazile
Ankit Chaturvedi
Pheobe Gao
Sree Sevithaa
Tina Lee
Daniel Guth
Team Members
Figma (Wireframing, Prototyping, Branding)
FigJam (Brainstorming, User Flows, Affinity Mapping)
Miro (User Research, Persona Development)
Tools

USER RESEARCH
Understanding Our Audience
Our research centered on understanding the experiences, needs, and challenges faced by people with Type 1 diabetes during air travel. Through secondary research, we discovered that diabetic travelers often face heightened stress due to the incompatibility between airport security processes and their medical equipment. This can lead to uncertainty and discomfort, particularly around lifesaving devices.
To gain deeper insights, we conducted interviews with 6 direct users, 3 subject experts from consulting and surveys with 94 participants with diabetic travelers, aiming to explore their specific pain points, concerns, and expectations when navigating airport security.
Our goal was to uncover the core challenges they face and identify opportunities for creating a smoother, safer travel experience tailored to their needs.
Research Wall
A digital research wall was our central tool, where we aggregated data from our interviews, augmented it with secondary research and customer surveys, thereby painting a holistic picture of the challenges faced by travelers with Type 1 diabetes. Our collaborative efforts with frequent travelers from this community led to the discovery of six crucial insights:

Emerging themes

Navigating the airport security process with T1D involves multiple touchpoints and stakeholders, so we created an ecosystem map to capture the entire network of interactions.
We mapped out the relationships between diabetic travelers, airport security staff, medical equipment manufacturers, and alternative screening methods to better understand the dynamics at play.
This allowed us to identify areas where communication breaks down, where travelers feel unsupported, and where opportunities exist to improve the overall travel experience for people with specific medical needs.
Current System Map

Prioritization Matrix

Proposed Eco-system Map

Key Insights

Service Leverage Points Framework

System of Synchronized Value Exchange

Proposed Experience Lifecycle

Proposed Service Diagram

System Map

Airport System Map

Campaign Goals

Certification Training Road Map

Case Study




Affinitization

Challenge

Personas

The airport security process can be particularly stressful for travelers with Type 1 diabetes, so we set out to map their experience.